Video production · Advertising · AI moving image

We make film that refuses to be scrolled past.

ShesaidDestroy is an independent production studio. We write, shoot, cut and finish commercials, brand films, short-form social campaigns and short movies — and we build AI into the pipeline where it earns its place, not where it looks clever.

140+films delivered
9countries shot in
72hfastest ad turnaround
2016studio founded
// what we do

Six disciplines, one room.

No handoffs between agencies. The people who pitch the idea are the people on set and the people in the grade suite.

01

Commercials & ads

Concept, casting, crew, shoot and delivery for TV, YouTube pre-roll, CTV and paid social. Built around the media plan rather than bolted onto it, so every cut-down is planned at storyboard stage instead of rescued in the edit.

02

AI video creation

Generative shots, synthetic environments, AI-assisted extension and rotoscoping. We treat models as another department: briefed, art-directed, reviewed, and thrown away when a real camera does it better.

03

Short movies

Original narrative work, funded projects and festival shorts. Our own films are where we test crews, lenses and workflows before they touch a client budget.

04

Short-form & social

Vertical campaigns built as systems — one shoot day producing dozens of variants, each with its own hook, caption pass and thumbnail, tested against real performance data.

05

Post & finishing

Offline, online, VFX cleanup, colour grade, sound design and mastering. We finish our own work and take on finishing for other studios who need a suite and a pair of trained eyes.

06

AI integrations

Custom tooling for content teams: automated transcription, searchable archives, dubbing, voice matching and asset versioning that plugs into whatever the client already runs.

// selected work

Three pieces we'd show a stranger.

Commercial2025

“Nightshift” — 60s brand film for a European energy drink

Shot over two nights across a working freight depot and a closed municipal pool, entirely on available sodium light with a single fast prime. The brief asked for grit without misery; we built the whole film around one continuous camera move that hands off between three characters, so the edit has no cuts to hide behind. AI came in only at the end — sky replacement on two plates and a clean-up pass on a logo that couldn't be cleared. Delivered in 14 formats from 60-second hero down to a six-second bumper, all conformed from a single grade. It ran across four markets and became the client's best-performing spot on completion rate.

AI film2025

“Paper Cities” — a five-minute generative short

An experiment that turned into a commission. We wrote a script about a cartographer who keeps redrawing a city that no longer exists, then built every exterior with generative models trained on our own location stills so the architecture stayed consistent across 40 shots. The performances are real: one actor, one day, one green cyclorama. The interesting part was continuity discipline — a shot bible, seed locking, and a hand-painted grade over the top to force a single film stock feel onto material that had none. It screened at two festivals and is now the reference we show any client asking what AI can honestly do.

Social system2024

“Ninety Ways” — a vertical campaign built as a production line

A skincare brand needed a year of short-form output without a year of shoot days. We designed a modular set — four backdrops, three lighting states, one talent rotation — and shot 90 finished verticals in three days. Each piece was scripted to a distinct three-second hook, captioned in four languages using a dubbing pipeline we built in-house, and versioned automatically for each platform's safe zones. Cost per finished asset fell by roughly two-thirds against their previous agency, and the client now runs the same template themselves between our shoots.

PortfolioFeatured

Valioliiga.org

One of the first websites in our portfolio is Valioliiga.org. Our team did its best to maximize the project’s performance.

PortfolioFeatured

Valioliigahub.fi

Our team rebuilt Valioliigahub.fi around a completely new vision. Instead of making small adjustments, we reconsidered how the website should look, how visitors move through it, and how the content is presented. The design, page structure, navigation, and technical setup were all updated to create a faster, clearer, and more professional experience. The renewed version is now live and ready to explore online.

// how we work

A process built to kill bad ideas early.

Most production overruns are decisions made too late. Ours are forced forward, on paper, before anyone hires a truck.

Step 01

Interrogate the brief

A two-hour session where we argue with the brief rather than nod at it. You leave with a one-page problem statement and a rough budget band — no deck, no fee.

Step 02

Treatment & previs

Written treatment, boards, a lookbook and an animatic cut to real length with temp music. If the animatic is boring, the film will be boring, and we'd rather find out in week one.

Step 03

Production

Small crews, long lenses, fewer setups shot properly. A producer on set who owns the schedule and says no to the things that quietly eat a shoot day.

Step 04

Post & delivery

Offline cut in 72 hours, two rounds of client notes built into the quote, then grade, sound and mastering to every spec sheet the media plan demands.

// the kit

What we actually use.

Camera and software choices are boring on purpose — reliable, well supported and fast to hand over to another studio if the client ever wants to.

Camera & capture

  • ARRI Alexa 35 hero work
  • Sony FX6 / FX3 run and gun
  • Cooke S4 & Zeiss Supreme primes
  • DJI Ronin & Mo-Sys motion

Post & finishing

  • DaVinci Resolve Studio edit & grade
  • Adobe After Effects comp
  • Nuke heavy VFX
  • Pro Tools sound & mix

AI in the pipeline

  • Generative shot extension plates
  • Neural rotoscoping keys
  • Speech-to-text & dubbing localisation
  • Upscaling & denoise archive

How we run it

  • Frame-accurate review links notes
  • Shared LUT & grade bible consistency
  • Versioned asset archive handover
  • Loudness-compliant masters delivery
We publish our delivery specs and colour pipeline to every client at kickoff. If you leave us, you leave with your project files, your LUTs and your masters — not a hostage situation.
// partners

Studios, post houses and agencies we work with

Crews, colourists and production partners we bring in when a job needs more hands than a small studio has.

// journal

Notes from the floor.

Practical writing on making video — production, AI, post and the unglamorous parts nobody puts in a reel.

Got something to make?

Send a paragraph. We'll tell you honestly whether it needs a film, a campaign, or nothing at all.

Contact the studio